EFFECT OF 4P'S MARKETING MIX ON PURCHASE DECISION
نویسندگان
چکیده
This study aims to determine the influence of 4P's marketing mix on purchasing decisions. type research is quantitative. Data collection techniques using questionnaires. The number samples 100 respondents SPSS Statistics V.20. Based Partial Test, product has a significant effect decisions at UD. Rencana Baru store. indicated by t statistic > table (1,432 1,965) and less than 0,05 (0,155 < 0,05). Meanwhile, price partially does not have store, it can be proven that (0,493 0.05 (0,623> Place (5,452 (0,000 Promotion no shown (0,988 (0,321> According Simultaneous seen Product (X1), Price (X2), (X3), (X4) simultaneously Purchase Decision (Y) Baru. Besides, multiple linear regression analysis test reveal (X3) variable largest beta coefficient 0,534, which becomes dominant variable.
منابع مشابه
Identifying Eleven Factors of Service Marketing Mix (4ps) Effective on Tendency of Patients toward Private Hospital
INTRODUCTION One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS This study used a cross sectional descriptive methodology. The study was conducted during 6 months in 2015. The studied population included patients of private hospital...
متن کاملeffect of oral presentation on development of l2 learners grammar
this experimental study has been conducted to test the effect of oral presentation on the development of l2 learners grammar. but this oral presentation is not merely a deductive instruction of grammatical points, in this presentation two hypotheses of krashen (input and low filter hypotheses), stevicks viewpoints on grammar explanation and correction and widdowsons opinion on limited use of l1...
15 صفحه اولThe Effect of Organizational Resources, Organizational Capabilities, and Learning Orientation on Marketing Mix in Yazd Hospitals
Background: The most prominent features of the current world include globalization of the economy, mass production, excess capacity for production lines of the factories and industries in most markets, intensive competition, massive information, and inefficiencies in communications. These all represent formation of the global markets for all national and regional companies, complexity of market...
متن کاملHow Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares
Purchase shares of major national-brands in consumer packaged-goods industries vary substantially across stores, both between geographic markets and across stores within markets. This paper measures the extent to which the variation in national-brand purchase shares depends on four store-specific marketing mix factors: prices, assortment shares, features and displays. These variables are tradit...
متن کاملOn Purchase Timing Models in Marketing
In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show that important c haracteristics of those models are easy to compute. As such these calculations are based on an elementary probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing models with other interarrival ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: MARGINAL JOURNAL OF MANAGEMENT ACCOUNTING GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES
سال: 2022
ISSN: ['2809-9222', '2809-8013']
DOI: https://doi.org/10.55047/marginal.v1i4.330